Was formally established in 1998 and spent over 10 years of development, Google has made a total of 80 acquisitions of services from software companies in the world. One of the acquired products have brought a great influence not only with Google itself but also the entire industry of Information Technology today. Here are five of the popular service has been acquired by Google.
1. DoubleClick
Acquisition date: 04/13/2007
Business model: online advertising
Purchase price: 3.1 billion
Owners: Google AdSense
Before being acquired by Google, DoubleClick is a company specializing in developing and providing advertising services on the Internet, their clients include many corporate and well known manufacturers such as GM, Microsoft, Coca-Cola .. etc. .. Home Technology DoubleClick is known primarily as DART (Dynamic Advertising Reporting Targeting), it is designed to enhance revenue for advertisers and minimize unsold goods sold for manufacturers.
On 13/4/2007, Google has officially announced that has agreed to acquire DoubleClick terrible price is U.S. $ 3.1 billion in cash. Until this time, this service has been lined up on the history list of Google acquisitions.
2. Android.
Acquisition date: 08/17/2005
Business model: mobile software
Purchase price: No accurate statistics
Owners: Android
Before 2005, Android is only a very small starting companies. After Google agreed to be acquired, the fate Android has changed and more from the world famous inventor is the first Gphone (The phone uses Google’s Android operating system.)
Android project of increasingly feverish and attractionsợc many famous manufacturers such as HTC, Intel, Motorola, Nvidia, Samsung Electronics, Sony Ericsson … ..
Google have established good relationships with partners to promote successful Android to a leading position on mobile phone market after two years. Thus, the Android has become the most important source of profit besides Google’s revenue from their search. In addition, the entire mobile industry has been pushed forward by the open source platform Android and is the most intense competition with IOS and RIM.
3. Youtube.
Acquisition date: 09/10/2006
Business forms: Share Video Online
Purchase price: $ 1.65 billion
Owners: YouTube
Youtube is one of the video sharing service online today best known in the world, Google has officially acquired Youtube What in 2006 with a relatively large value of about 1, 65 billion dollars.
History of YouTube was created by three people that Papal Chad Hurley, Steve Chen and Jawed Karim, In May 7 / 2006 the company announced that over 65,000 new videos are uploaded every day, and their site has reached 100 million video views every day. Immediately after the acquisition, Google has accelerated the development of Youtube and continue to ensure that the number 1 position in the field of video sharing. According to a latest study by market professionals, Youtube is the dominant supplier in the U.S. online video market share of about 43% and more than 14 billion videos viewed in May 2010.
4. AdMob.
Acquisition date: 09/11/2009
Business model: Advertising on mobile phones
Purchase price: $ 750 million
Ownership: Not defined
AdMob is a mobile advertising company was incorporated in 2006 to develop. In 2009, Google had to pay higher prices and acquisitions successful AdMob for $ 750 million, the acquisition of ecompletion of formal agreements on 27/5/2010.
TrưI wish when eược attention of Google, AdMob bought a company called AdWhirl to enter the foundation for the development of advertising in the iPhone application. AdMob providing advertising solutions for many mobile platforms such as Android, IOS, webOS and all web browsers on mobile phones.
5. Picasa.
Acquisition date: 13/07/2004
Business forms: Online Photo Sharing
Purchase price: Unknown
Owners: Picasa, Blogger.
After the acquisition, Google has enhanced functions to share photos online Picasa so that it can become strong enough compared to Flickr. Picasa has over 3 million lwet download and about 10,000 total Cnet.com downloads weekly. Dissemination and use of this service should be raised in recent years. Dated 01/3/2010, Google spent $ 5 million to get Picnik, a photo editing services online, and then integrated with Picasa. In summary,Google Picasa are clearly improved and they will have better solutions in the future to always keep up with market share photos online today